The last step before a page goes to the printer
By John Potter
I don’t think most people realize how complicated things get once a page design has been approved and it’s time for the artist or designer to submit it to the printer.
Every printer has mechanical specifications that must be met in order for them to get your design onto the printed page. If you’re printing your own publication of course you can have a lot of control over this, but in magazine ads for instance you have to adhere to their standards.



