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For the last two years I have created a holiday card for Foreign Trade Zone Corporation of Mobile, Alabama. This year they wanted a train scene with a winter wonderland feel. They provided me with a photo, but it wasn’t snowing and it wasn’t very cheerful. Some time and effort in Photoshop created the wintery train scene they wanted.
It was a fun project. I look forward to seeing what Foreign Trade Zone Corporation comes up with next.
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| Finished rack card | Rack card without text |
I just finished a little project for Flamingo Gardens here in Davie, Florida that I would like to share. It wasn’t a big or complicated project, but sometimes potential is where you make it and I did my best to make this rack card something special.
The folks at Flamingo Gardens approached me with a request to update their children’s parties rack card. The one they had was very straight forward. It had some stock photography laid out nicely and a party hat had been photoshopped onto a parrot and flamingo’s heads. It was nicely done, but reserved and it seemed to appeal to parents wanting a quiet and orderly event rather than kids wanting to have fun.
I came up with a fairly nutty illustration concept and began moving toward something that looked pretty finished to show them right away. Although my early sketchs showed potential to me, I think they would have looked kind of crazy to anyone else. I didn’t think a written description of the illustration could possibly sell them on the idea either. I was convinced that if they saw it they would like it. Although I had risked wasting some time, they did like the concept when they saw it and everything went smoothly. Now Flamingo Gardens has a nice new rack card to advertise their birthday party package and I have a nice illustration I am happy to add to my portfolio.
