Custom Illustration and Illustrated Maps

Custom Illustration and Illustrated Maps
Multiple Uses For Show Maps
Graphics Illustration

Multiple Uses For Show Maps

Multiple Uses For Show Maps by Illustrator John Potter for the 2018 Palm Beach International Boat Show


Multiple Uses For Show Maps
shown here.

The Palm Beach Post published two of the maps I designed and illustrated for their Sunday insert. I had only created the parking and trolley map with web use in mind so they had to create that map key. They also used the same map as an illustration on their website.

Informa printed folding maps for handing out at the show. I’ve already shown the sign versions of the map in my previous post, but that is another noteworthy use of the map. The map was also a foldout in the show program.

The point I’m making here is that a single map design or illustration can be utilized (and has been in this case) in multiple ways so that the client gets maximum value for the dollar invested and the map becomes a part of the branding. These maps become a strong lasting mental image that people associate with events and the events pop to mind the second they glance at these maps. These maps help bring in new visitors and retain existing ones.

I can make a map that does the same for your project so contact me with your map or illustration needs.


Custom Parking Map – Palm Beach International Boat Show
Graphics Illustration

Custom Parking Map – Palm Beach International Boat Show

Custom Parking Map

Menu Off the Map:

Custom Parking Map – For this years Palm Beach International Boat Show requirements were a little different for the parking map. This year the map was for web use only and this provided me with an opportunity to make a map that works that much better at just one thing. By moving the menu off of the image you can zoom and pan on the map without having to zoom back out to use the key.

It also makes the key indexable by search engines and that should help search engine optimization. The reader also gets the advantages of a regular HTML web page like being able to enlarge the text. This method also provides my clients the opportunity to apply their own website look and feel, and branding. It keeps me focused on the map and reduces risk I will muddy their brand identity with my own design decisions. You can see it here on my site or see how Informa has used it here.

I did something similar to this once before for the Sunset Harbour Yacht Club you can see on their site. They also had a strictly print version that included the key on the map. It’s great to be able to have multiple versions based on usage. If this map is received well perhaps there is ample justification for multiple versions of many of my maps including boat shows.

Different Kind of Look Using GeoData:

Aside from the menu you may also have noticed that this is more of a conventional street map than I usually create. This is the second map I’ve made using geodata to create a map in a more conventional cartographic fashion. The first was the Area Highlights Map I made for ORA Flagler Village Apartments. Maps with all of these streets and stuff require an outside source for information because just tracing it from somewhere is inefficient and usually inaccurate. The way I am doing this is efficient and accurate. I also put my own look and feel spin on it. I have every intention of also doing the same kind of work that I have always done in the future, but I try to always broaden my horizons and bring something new to the table for my clients.

Palm Beach International Boat Show Custom Illustrated Maps for 2018
Graphics Illustration

Palm Beach International Boat Show Custom Illustrated Maps for 2018

Custom Illustrated Maps by Illustrator John Potter for the 2018 Palm Beach International Boat Show

Custom Illustrated MapsCustom Illustrated MapsI’ve updated the illustrated aerial maps I created for the Palm Beach International Boat Show to reflect all of the improvements that Informa has achieved for 2018. The maps continue to be a vital part of the boat show’s organization and leads guests to their favorite vendors and helps them discover new ones, not to mention find the bathrooms.

Based on CAD drawings supplied by the client I have created a 3D model that I modify as necessary from year to year and change the rendering style and angle as needed. This year’s map isn’t a huge departure from last year’s, but this is partially due to the fact that previous year’s maps have been very successful and required little modification. Thanks to the dedicated staff at Informa updating the maps was a pleasure. This year Informa has integrated the map using Zoomify so that the map can be zoomed in on. You can see it on their site here.

In addition to the main map I created a new parking map, updated three tent detail maps for the program, created new main map signs in two sizes for north facing and south facing as well as a Seminar Schedule sign and did layout of the Z Card folding handout map. I hope you enjoy seeing my map work at the show. If you are interested in having any similar work done please contact me.