Suncoast Boat Show 2022 Illustrated Map

Map for a Sarasota Boat Show - 2022

Illustration and Design by John Potter - Escape Key Graphics
Client: Informa Markets
For information on attending the Suncoast Boat Show please visit SuncoastBoatShow.com

If you are interested in hiring me to create an original map or illustration for you please contact me.

The 2022 Suncoast Boat Show map required minimal alteration from the previous year's design. As expected, there were updates to the configurations of the floating docks and land based exhibitor areas, though these revisions were relatively minor for this season. Such changes are typically initiated from a CAD plan supplied by the client, though for this particular show I often require supplement to this with handwritten notes clarifying details for the land displays. One functional addition was a new shuttle stop icon, integrated into the existing map key for facilities and amenities.

Even with few planned changes, events of this nature are dynamic. Last minute adjustments from exhibitors or sponsors are common. Executing these final revisions accurately and on schedule can involve updating multiple linked files across several software packages. This demands an experienced professional illustrator and designer who can manage complexity under time constraints. The objective is to meet the production deadline with absolute accuracy, a standard that requires specific expertise. The final quality and reliability of the map serve as a direct reflection of the client's own professional standards.

The minimal need for major structural redesign is a testament to the durability of the three dimensional model I created for this venue and the effectiveness of the graphical systems built upon it. This robustness is likely due in part to the decade of experience I had designing boat show maps prior to developing this particular asset.

This map was implemented across multiple platforms, including print materials, onsite signage, and digital use. Maps of this kind function as ideal marketing tools, allowing potential attendees to vividly envision their visit. They provide concrete information about which exhibitors to visit, where to find food and beverages, and the locations of essential facilities like restrooms. This approach represents marketing that genuinely informs and prepares the guest, offering substantial value beyond mere visual appeal.

For more examples of my illustrative cartography for events, please visit my Maps Portfolio.