Site Plan For a Big Boat Show as an Illustrated Map

Illustration by John Potter - Escape Key Graphics
Client: Show Management
For information about the Fort Lauderdale International Boat Show visit FLIBS.com

Fort Lauderdale International Boat Show Illustrated Map 2016

Map as vertical signFort Lauderdale International Boat Show Map Sign

For the 2016 Fort Lauderdale International Boat Show, I continued my long standing role updating the illustrated site map covering Bahia Mar, Las Olas Marina, and the International Swimming Hall of Fame. This map functions as a primary navigation resource for one of the largest in water boat shows in the world, guiding thousands of attendees through a complex, multi venue waterfront setting.

Custom map from the same model
Client: Showboats Magazinefort lauderdale international boat show map 2016

Each annual edition requires careful revision to reflect changes in the show layout. The 2016 map included significant updates to dock configurations, exhibitor locations, hospitality areas, and access points. Sponsor logos were reviewed and adjusted to ensure accurate placement and clear visibility throughout the illustration. From a design standpoint, the 2016 edition introduced a lighter, brighter color palette with reduced visual texture compared to the previous year. Subtle refinements were also made to the boat silhouettes, shifting to darker forms on lighter backgrounds to improve contrast and legibility.

To further enhance readability, docks are labeled with clear letter identifiers, land based features are keyed numerically, and shared amenities such as restrooms, services, and transportation points are represented through a consistent icon system. These design choices ensure the map performs effectively across a wide range of formats, including printed show guides, large format signage, mobile devices, and digital platforms. This project highlights the value of custom illustrated maps as both essential wayfinding tools and strong visual assets for large scale marine events.


Fort Lauderdale International Boat Show Maps:

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Fort Lauderdale International Boat Show Map
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