Poster Illustration - Florida Illustrator

South Florida Artist, Illustrator: John Potter - Escape Key Graphics
Art Direction: Katty Peraza - KP Designz

Click on image above to zoom in.

High quality prints, T shirts and more available from Society6

I created this illustration to be used as a promotional poster for the Fort Lauderdale A1A Marathon & Half Marathon.

I would like to thank Katty Peraza of KP Designz for suggesting this great idea and her patience and direction as well as the folks at Exclusive Sports Marketing, Inc. for giving me the opportunity to create the poster.

Marathon Poster Illustration

The images in the GIF above are actual updates of progress on the illustration that I have sent to my client. These regular updates are my standard practice so that the client knows what's going on.

Commemorative posters were given to registered race participants. High quality giclee prints, T shirts and some other products are available from my Society6 page.

These are the sketches I originally presented to the client as options...

Fort Lauderdale A1A Marathon Poster Illustration
Concept 01
Fort Lauderdale A1A Marathon Poster Illustration
Concept 02
Fort Lauderdale A1A Marathon Poster Illustration

Here are a couple of detail sketches I did while working on the final illustration...

Marathon Runner Illustration
Marathon Runner Illustration

Here is a look at the background without the runners and map.

Fort Lauderdale Beach Illustration

The illustration is available on tank tops and T shirts and more...

Florida Illustrator
Posters being handed out at the Expo

Florida Illustrator


(Created using Adobe Illustrator)

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Adobe Illustrator is a vector based illustration program made by Adobe Systems. Vector graphics are based on shapes. The shapes are defined by points along their edges that control the direction, bend, and other values. Adobe illustrator is the industry standard for vector rendering.

I have used other packages for vector illustration over the years including Freehand and CorelDRAW. In the end Illustrator became my primary choice for vector illustration and graphic design. I still export vector art from programs like Sketchup and Maperitive, but those files still get imported into Illustrator at some point. I have been using Illustrator since about 1990.

I frequently use Adobe Illustrator to create Art Deco and Italian Futurist style illustrations. The vector format lends itself well to these styles that are known for their fields of color and geometric nature. I also frequently use Illustrator to create axonometric illustrations. The geometric nature of the program makes it ideal for this technical kind of rendering.


The vector graphic illustrations I make are known for their bold colors (frequently in a tropical palette), shapes reminiscent of art deco or the Italian Futurist movement and often weird, warped perspectives.

From a viewer's perspective vector graphics consist of bold shapes distinctly filled with colors or fades. Vector illustrations aren't photo-realistic and may be very stylized or cartoonish. Logo design is a good example of vector graphic use.

From a technical perspective vector graphics and images are created with a specific method on a computer. Vector graphics are based on shapes. The shapes are defined by points along their edges that control the direction, bend, and other values. These points are called Bézier points. Although the information that describes a Bézier point is much greater than that to describe a pixel, only a few Bézier points can define a large shape as opposed to defining every pixel one at a time. This means a smaller file size can be achieved provided not too many points are necessary to draw the image. An additional benefit is that a vector image can be enlarged to any degree without any loss of resolution. Vector graphics are great for some things, but they have a fairly distinctive look and feel.

To learn more about vector graphics see my post... "What are Bitmap and Vector Graphics"