Illustration used for a boat show - Boat Show Illustration

Artist, Illustrator: John Potter - Escape Key Graphics - Boat Show Illustration

Print rights available

Click on the image above to zoom in.

My client requested an illustration that targeted a specific demographic. Rather than the high end superyacht crowd they wanted this illustration to appeal to families, sport fishermen and buyers in the 40 to 50 foot yacht range. They provided me a great deal of creative freedom to come up with pretty much whatever I wanted provided it achieved the goal of appealing to that specific group and literally depicted a family, some fishing gear and a boat in the 40 to 50 foot range. Of course I wanted it to stylistically match the previous illustration I did for the same show in look and feel. I did many sketches and studies and settled on this distorted perspective that accommodated most of the vessel and the family clearly. I also chose a palette that was a little more exciting and sporty rather than rich and luxurious. Usage rights remain available and art prints and related merchandise is still available from my Society6 store.

Here are some examples of development sketches...

Here are some examples of the illustration in use...

Boat Show Illustration
The illustration ran in ads in Boating Magazine and more

The illustration for sale as a print

The illustration as a mailing brochure cover

The illustration as used on banners around Fort Lauderdale


Boat Show Illustration
Uncle Sam's Book Cover
Boat Show Illustration
Illustration used for the Yacht and Brokerage Show in Miami Beach
Album CD cover for Harmonic Motion


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Boat Show Illustration
Illustration used for the Yacht and Brokerage Show in Miami Beach
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Album CD cover for Harmonic Motion
Album CD back cover for Harmonic Motion
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Art Basel 2013


Adobe Illustrator is a vector based illustration program made by Adobe Systems. Vector graphics are based on shapes. The shapes are defined by points along their edges that control the direction, bend, and other values. Adobe illustrator is the industry standard for vector rendering.

I have used other packages for vector illustration over the years including Freehand and CorelDRAW. In the end Illustrator became my primary choice for vector illustration and graphic design. I still export vector art from programs like Sketchup and Maperitive, but those files still get imported into Illustrator at some point. I have been using Illustrator since about 1990.

I frequently use Adobe Illustrator to create Art Deco and Italian Futurist style illustrations. The vector format lends itself well to these styles that are known for their fields of color and geometric nature. I also frequently use Illustrator to create axonometric illustrations. The geometric nature of the program makes it ideal for this technical kind of rendering.


The vector graphic illustrations I make are known for their bold colors (frequently in a tropical palette), shapes reminiscent of art deco or the Italian Futurist movement and often weird, warped perspectives.

From a viewer's perspective vector graphics consist of bold shapes distinctly filled with colors or fades. Vector illustrations aren't photo-realistic and may be very stylized or cartoonish. Logo design is a good example of vector graphic use.

From a technical perspective vector graphics and images are created with a specific method on a computer. Vector graphics are based on shapes. The shapes are defined by points along their edges that control the direction, bend, and other values. These points are called Bézier points. Although the information that describes a Bézier point is much greater than that to describe a pixel, only a few Bézier points can define a large shape as opposed to defining every pixel one at a time. This means a smaller file size can be achieved provided not too many points are necessary to draw the image. An additional benefit is that a vector image can be enlarged to any degree without any loss of resolution. Vector graphics are great for some things, but they have a fairly distinctive look and feel.

To learn more about vector graphics see my post... "What are Bitmap and Vector Graphics"


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