Map for the 2015 Progressive Strictly Sail Miami Boat Show

Artist, Illustrator, Designer: John Potter - Escape Key Graphics
Client: National Marine Manufacturers Association

Bayfront Park Map

I created this map for the 2015 Progressive Strictly Sail Miami Boat Show. It turned out to be a one time project rather than an annual assignment, which was a little disappointing because I enjoyed the work. Still, it was a fun and interesting challenge while it lasted. I still have the original three dimensional model on file, so if a similar project comes up in the future I would be able to hit the ground running.

The venue was Bayfront Park, right in front of Bayside Marketplace and Miamarina. For those of us who live in South Florida, we generally just call the whole area Bayside. The client had a large exhibitor's tent set up on the grounds, and they wanted guests to be able to orient themselves within the larger area while also finding specific exhibitors inside the main tent by number.

The site had an odd shape that left a large dead space in the middle of the image. I also needed to show details inside the main tent that were too small to see at the scale required for the full area. I solved both problems at once by using that dead space for an inset map. That inset zoomed in on the main tent, giving guests a clear view of exhibitor locations without sacrificing the overall orientation view.

How I Made It

I built the map by creating a three dimensional digital model of the area and rendering it from the chosen angle. Those renderings went into Photoshop for refinement and retouching. After that, I added graphics in Adobe Illustrator, including the numbered key that helped visitors locate specific exhibitors.

The finished map pulled double duty. It worked as a marketing piece online and as a practical wayfinding tool in print. Guests could look at it before they arrived to get a sense of the layout, and they could carry it with them to navigate the show once they were there.

Your Bayside Map Project

If you need a similar map for an event at Bayside, or any other venue that requires both orientation and detail, contact me. I have done this work before, I still have the model ready to go, and I would be glad to do it for you.

Which Miami Boat Show is this?:

Here is all you need to know... I have been making maps for boat shows in Miami since 2011 and in that time a lot has changed. There have been multiple simultaneous shows, show names have changed and now shows have merged. The assorted show titles used have been Miami International Boat Show, Miami Yacht Show, Yachts Miami Beach, Miami Beach Yacht and Brokerage Show and this doesn't include subsections of the shows like Sea Isle Marina, Museum Park Marina and Strictly Sail Miami at Miamarina Bayside. These shows have been managed by different, sometimes competing, management companies. At some point I have been commissioned to make maps for all of them. I'm not going to try to sort this into a comprehensible timeline or anything like that.

I've endeavored to make the maps easy to find but you may find some hidden gems on my site if you dig. Please enjoy these maps for what they are without getting too distracted by the sequence or sponsors/management companies etc.


Maps For Boat Shows In Miami:


EXAMPLES OF MAPS CREATED FOR MIAMI BOAT SHOWS:

A Miami Illustrated Map
Miami International Boat Show 2026
Miami International Boat Show 2025
Miami International Boat Show 2025
Miami Yachts Show 2020
Miami Yacht Show 2020
Convention Center Map
Convention Center Map
Boat Show Map
Sea Isle Marina Map
Boat Show Transit Map
Miami Transit Map
Show Proposal Rendering
Show Proposal Rendering
Yacht Haven Grande Miami Watson Island Map
Yacht Haven Grande Miami
Miami Strictly Sail Map
Bayside Miamarina Map
Miami Show Isometric Map
Miami Show Map
Transportation and Parking Map
Transportation & Parking Map
Miami Beach Convention Center Map
Miami Beach Convention Center
Pride Park Map
Pride Park Map

PORTFOLIO SELECTIONS